We offer our customers a rewards program (My Place Rewards) that provides certain benefits to members, such as points based on dollars spent, cash back rewards, birthday club offers, easy ways to earn extra points, and other benefits. Membership is free of charge. We may also provide other special offers and benefits to customers who sign-up to receive communications from us via email, text messages, or social media, or who participate in certain promotional campaigns (collectively, the “Programs”). When a customer signs up for one of these Programs, we typically ask the customer to provide their name, email address, zip code, and/or telephone number. We also collect commercial information (such as your purchases). Because we collect personal information, this may be interpreted as a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law.
You may withdraw (opt-out) from receiving such financial incentives and participating in the loyalty program at any time by deactivating your My Place Rewards account. To deactivate your My Place Rewards account, call U.S. Customer Service at 877-752-2387 and provide your identifying information as requested.
The following categories of third parties may receive personal information collected through the Programs: email service providers and customer identity providers. The Personal Information collected through our loyalty program will not be provided to data brokers, as defined by the CPA.
If you exercise your right to request deletion of your personal information, it will be impossible for us to continue providing Program benefits to you because we will no longer have the information required to provide you with the Program benefits.